Case Study #3:  A Matter of Demographics
For the first time, there are four generations in the corporate workplace.  Our client in Nashville, Tennessee wanted to identify the overall demographic makeup of the company as a way to enhance communication across the entire workforce.  The first question of each session asked, "What generation are you part of?"  The answers were: Mature, Boomer, Gen X, or Millenial.

Using this as the main demographic filter, all of the following questions could be sorted by this criteria.  After each question was asked, we displayed the results of the group as a whole.  Then, we sliced the data even further by showing how each generation answered each question.  There definitely were differences across the generations.

By looking at how each generation perceived different situations and then discussing the results, the group was able to identify specific elements of each generation and work on ways to communicate that all generations could relate to.  Audience Response empowered our client to begin making these changes on the spot, thereby creating a more dynamic and efficient environment for all employees.

After four meetings utilizing the same questions, all the results were combined to give an overall demographic picture of the company.